This 18 minute audio file explains why creativity is important to the private sector and offers implications for schools.
Creativity: It's been maligned, neglected, and misunderstood. But it's finally coming into its own. Here, creativity expert Sir Ken Robinson makes the case for creativity as the crucial 21st century skill we'll need to solve today's pressing problems. Sir Ken led the British government's 1998 advisory committee on creative and cultural education and was knighted in 2003 for his achievements. His most recent book, The Element (Viking Adult, 2009), looks at human creativity and education. He is also the author of Out of Our Minds: Learning to Be Creative (Capstone Publishing Limited, 2001).